By Jim Molis

Jacksonville nonprofits hope to use this year’s Giving Tuesday to raise funds online during the fifth annual event.

Northeast Florida charities started to notify supporters of the Nov. 29 global giving event via email in advance in efforts to secure donations.

Big Brothers and Big Sisters of Northeast Florida sent a series of emails urging supporters to donate, including messages the day before and the day of Giving Tuesday.

Focused on matching children with adult mentors, Big Brothers and Big Sisters urged supporters to “Give the Gift of a Hero” in its Giving Tuesday email.

Jacksonville nonprofits like BairFind and Junior Achievement of North Florida sent similar emails. Junior Achievement told would-be supporters that their donation would, “Directly impact kindergarten – 12th grade students in North Florida: our future workforce and future leaders! Together, we’ll teach students they CAN be financially capable, workforce-prepared, and able to do anything they set their minds to.”

More than 4,300 organizations have combined to raise over $55.6 million on Giving Tuesday since it began in 2012, according to a Giving Tuesday Trends report from Blackbaud, a cloud-based software company focused on social good.

Blackbaud offered the following Giving Tuesday tips based on its experience working with nonprofits.

  1. Get past the inbox.
  2. Add urgency with goals.
  3. Segment your readers.
  4. Advertise.
  5. Leverage social ambassadors.
  6. Segment.
  7. Simplify the moment.
  8. Say thank you now and later.
  9. Keep the conversation going.
  10. Offer the option to sign up in advance to donate.

With online giving increasing each year since the inception of Giving Tuesday in 2012, Jacksonville nonprofits hoped to capitalize on awareness around the opportunity to help organizations raise funds.